September 2019 ~ Philippe Lignac's Blog

Sep 26, 2019

Growth Hacking for B2B - Part 2 - Indirect Sales

26 September Posted by Philippe Lignac Channel, Growth Hacking, Sales No comments

Growth Hacking for B2B - Part 2 - Indirect Sales Following my last blog on “growth hacking” I received a few messages on LinkedIn requesting some tactics specifically for indirect sales. First of all, it is important to state that channel management goes through a major shift, companies...

Sep 20, 2019

Growth Hacking for B2B businesses - Part 1 - Practical Tactics

20 September Posted by Philippe Lignac Growth Hacking, Sales No comments

Growth Hacking for B2B If you are an adept of the “Challenger Sales”, you should appreciate "growth hacking" because the secret sauce of growth hacking is plain and easy: Be a rule breaker. “Growth hacking” produces great results when there is genuine and strong cooperation between...