Philippe Lignac - discussing sales techniques, sales negotiations, sales management and other business topics

Apr 11, 2017

Sales Discipline : Good to great - review

11 April Posted by Philippe Lignac , No comments
Review - Good to Great from by Jim Collins “Good to Great” is one of those books I kept seeing everywhere – in articles, blogs, referenced in interviews and on top business book lists. When I finally re-read it (in 2015) I have found a very interesting book. Cons: 1) It's outdated. Some of...

Apr 10, 2017

Sales Methodology or Sales Process?

10 April Posted by Philippe Lignac , No comments
Sales Methodology or Sales Process? When someone asks me "which sales methodology are you using?" - my favorite answer is “all of them”. In truth, there is no silver bullet in sales methodology. However, before choosing a sales methodology you probably need to clearly define your...